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We protect your TV shows, movies, live events, software, video games or ebooks
We help you to protect your profitability and to stop unauthorized broadcasts in real time
Monitoring the internet to protect your brand and reputation, giving you the tools to safeguard your image
Highly specialized service for cable distributors tracking illegal IP TV resellers in a geographically delimited zone
The first step in fighting against deepfakes is to know how to spot them. There is currently no 100% reliable technical way of spotting a fake, given that the majority of images are retouched. Some AI-assisted software exist, but they will reveal only the crudest ones. The first step is always to think critically. You need to ask yourself whether the information is credible, and whether anyone would have an interest in publishing the photo/video in question. If the information “revealed” by the deepfake is not reported by reputable news sources, if what the person in a video says or does is shocking or important, the media will cover it. If no reputable source mentions it, it may be a deepfake.
There are also a number of purely material elements that can be observed when determining whether an image or video is fake.
The simplest elements we can observe are very specific parts of the body and how natural they look.
It is also possible to use reverse image search to find similar images online; for films, there is currently no publicly available reverse video search tool.
Facebook had launched the Deepfake Detection Challenge in 2019, which aimed to bring together digital companies, but also universities, to encourage them to develop detection tools, with a view to the 2020 election. But the project never really got off the ground and seems to have stalled ever since, notably after Facebook refused to remove videos even though they had been detected as deepfakes.
Other avenues to be explored in order to prevent the proliferation of deepfakes are, as always, international cooperation between governments in legislation, and raising public awareness, particularly through education programs for young people.
When it comes to cybersecurity, companies need to apply a “zero-trust” method, systematically verifying all information, and training and encouraging employees to do so, by offering them tools and reference people to help them check the veracity of information.
Come back in May for our series of articles on less-known facts about piracy. In the meantime, if you have a film, series, software or e-book to protect, don’t hesitate to call on our services by contacting one of our account managers; PDN has been a pioneer in cybersecurity and anti-piracy for over ten years, and we’re bound to have a solution to help you. Happy reading and see you soon!
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