Search
Close this search box.

While piracy through YouTube is a relatively well-known phenomenon, another streaming platform is now in the spotlight when we think about piracy: Twitch. 

Twitch is a streaming platform known for its video game-related content, but that definition doesn’t covereverything it’s used for. The platform owned by Amazon has grown rapidly in recent years.

By 2022 Twitch’s revenue is estimated at $2.8 billion

In 2016 the turnover was 275 million

Nearly 8 million people stream on Twitch at least once a month 

41% of the platform’s users are under the age of 24 which is a demographic that is among the most likely to consume illegal content, or not object to the distribution of blatantly illegal content; this is also the age group that views internet copyright as an outdated model

There is more and more non-game content on Twitch: music channels, political discussions, sports, cooking … these sectors are growing strongly on the platform. 

How does piracy show up on Twitch?

The most common scenarios are the following:

  • A streamer plays an illegally downloaded video game
  • Unauthorized  copyrighted music is played in the background during a stream
  • Live sporting events are illegally replayed

 

If it is difficult to really know if the game streamed by the streamer is acquired illegally (even if some people openly say so) we will therefore focus on the music situation on Twitch in our first article, before looking at the case of sports streaming.

What measures are taken by Twitch ?

Twitch presents itself as a platform defending creators; the policy is therefore obviously to ensure the respect of copyright. But in practice, how does this manifest itself?

The platform has tools for broadcasters reminding them of the rules, and in particular the prohibition to broadcast any content that does not belong to the creator and for which he has not acquired the rights. During their game or cooking sessions, streamers often broadcast music. 

The platform provides them with lists of copyright-free  content that they can broadcast freely. 

In case of copyright infringement, the platform reacts in three steps: two warnings are sent to the streamer who has not respected the copyright; the sound of his video available for replay can also be cut with a message indicating that he has not respected the DMCA, or the whole video can be removed from the channel. 

At the third warning, the broadcaster will be banned for a while – which happened to Gotaga, one of the most famous French language streamers on the platform. 

To know if illegal content has been broadcasted –  or more specifically music, Twitch has a tool: Audible is supposed to detect the music content of the stream, and warns the streamer that he has broadcasted copyrighted music

In practice, it is indeed very rare that streamers buy music rights to be allowed to play it during their sessions; it is thus up to them to bring the proof that they eventually paid to have the right to broadcast the music of a protected artist; by default Twitch considers that the DMCA has been infringed. 

The other way to spot illegal music is of course to watch the stream and report it to Twitch. However, the multiplicity of channels seems to make this task almost impossible. 

Should we fight against music piracy on Twitch?

Twitch is actually a platform, unlike others, that is relatively efficient on this particular point; indeed, the Audible tool seems to be quite efficient, and as time goes by we see more and more streamers turning to royalty-free content, now that they have integrated the rules in place. 

However, many would like to see a global royalty, which would allow to pay the artists while promoting their music. 

Join us at the beginning of June for the continuation of our article; indeed, if the situation of the music seems to be little problematic on the platform, a growing phenomenon, with much higher financial stakes, seems to take worrying proportions: it is the illegal broadcasting of online sports events on Twitch. This will be the subject of the second part of our study. 

In the meantime, don’t hesitate to contact us if you need help to protect your content; we are here to inform and help you!

Share this post