{"id":5703,"date":"2022-06-01T08:00:00","date_gmt":"2022-06-01T12:00:00","guid":{"rendered":"https:\/\/agencepdn.com\/?p=5703"},"modified":"2022-05-18T04:12:15","modified_gmt":"2022-05-18T08:12:15","slug":"stop-paying-for-pirates","status":"publish","type":"post","link":"https:\/\/agencepdn.com\/en\/stop-paying-for-pirates\/","title":{"rendered":"Stop paying for pirates"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5703\" class=\"elementor elementor-5703 elementor-5681\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-cc0c004 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"cc0c004\" data-element_type=\"section\" data-e-type=\"section\" 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width=\"1200\" height=\"500\" src=\"https:\/\/agencepdn.com\/wp-content\/uploads\/2022\/06\/stop-paying-piracy.png\" class=\"attachment-full size-full wp-image-5706\" alt=\"banner stop paying for piracy\" srcset=\"https:\/\/agencepdn.com\/wp-content\/uploads\/2022\/06\/stop-paying-piracy.png 1200w, https:\/\/agencepdn.com\/wp-content\/uploads\/2022\/06\/stop-paying-piracy-300x125.png 300w, https:\/\/agencepdn.com\/wp-content\/uploads\/2022\/06\/stop-paying-piracy-1024x427.png 1024w, https:\/\/agencepdn.com\/wp-content\/uploads\/2022\/06\/stop-paying-piracy-768x320.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb50b89 elementor-widget elementor-widget-spacer\" data-id=\"fb50b89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e27bbd5 elementor-widget elementor-widget-post-info\" data-id=\"e27bbd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-95d9d67 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/agencepdn.com\/en\/author\/agencepdn\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user-circle\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 104c-53 0-96 43-96 96s43 96 96 96 96-43 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href=\"https:\/\/agencepdn.com\/en\/2022\/06\/01\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>01\/06\/2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-c021c92 elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-clock\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200zm61.8-104.4l-84.9-61.7c-3.1-2.3-4.9-5.9-4.9-9.7V116c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v141.7l66.8 48.6c5.4 3.9 6.5 11.4 2.6 16.8L334.6 349c-3.9 5.3-11.4 6.5-16.8 2.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t<time>08:00<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-cf333d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cf333d2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bf3fb8c\" data-id=\"bf3fb8c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5283be elementor-widget elementor-widget-spacer\" data-id=\"c5283be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6680862 elementor-widget elementor-widget-text-editor\" data-id=\"6680862\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In this article, we will show that sometimes the <strong>marketing expenses<\/strong> you make can indirectly <strong>favor piracy and pirates.<\/strong> Let\u2019s review some desired effects of marketing, in order to understand how pirates can benefit from it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43b7880 elementor-widget elementor-widget-spacer\" data-id=\"43b7880\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-756f0bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"756f0bf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fcd18ac\" data-id=\"fcd18ac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-285d3ec elementor-widget elementor-widget-heading\" data-id=\"285d3ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Awarness rates: brand recall and brand recognition<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cda1c48 elementor-widget elementor-widget-text-editor\" data-id=\"cda1c48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The most important indicator in the field is <strong>brand recall,<\/strong> which is the percentage of people who will spontaneously mention your brand when asked &#8220;what brands in the industry do you know&#8221;. <strong>The increase in this awareness rate is an interesting indicator of the effectiveness of advertising expenses.<\/strong><\/p><p>The <strong>difference<\/strong> between pre- and post-spending aided awareness rates, called <strong>brand recognition<\/strong> \u2013 where consumers will pick your brand out of a list &#8211; will <strong>support the findings<\/strong> of the brand recognition exercise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-40ecb3a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40ecb3a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3d4001\" data-id=\"e3d4001\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf3cadb elementor-widget elementor-widget-spacer\" data-id=\"bf3cadb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8103176 elementor-widget elementor-widget-heading\" data-id=\"8103176\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Increased desirability : positive and negative effects<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2271efe elementor-widget elementor-widget-spacer\" data-id=\"2271efe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83f977f elementor-widget elementor-widget-text-editor\" data-id=\"83f977f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Thanks to this increased awareness rate, your product becomes desirable. <strong>In theory, this should increase sales &#8211;<\/strong> which it does at first. But your product, now more looked-for and better known,<strong> is also much more likely to be pirated<\/strong> &#8211; since there is now a market for your work, <strong>pirates<\/strong> will be interested in it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19de8ec elementor-widget elementor-widget-spacer\" data-id=\"19de8ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-196b1fc elementor-widget elementor-widget-heading\" data-id=\"196b1fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Advertising expenses hijacked ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c36e3d1 elementor-widget elementor-widget-spacer\" data-id=\"c36e3d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7122dd elementor-widget elementor-widget-image\" data-id=\"d7122dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"1086\" src=\"https:\/\/agencepdn.com\/wp-content\/uploads\/2022\/05\/hijacking-advertising-768x1086.png\" class=\"attachment-medium_large size-medium_large wp-image-5696\" alt=\"example of legitimate advertisement on pirate site\" srcset=\"https:\/\/agencepdn.com\/wp-content\/uploads\/2022\/05\/hijacking-advertising-768x1086.png 768w, https:\/\/agencepdn.com\/wp-content\/uploads\/2022\/05\/hijacking-advertising-212x300.png 212w, https:\/\/agencepdn.com\/wp-content\/uploads\/2022\/05\/hijacking-advertising-724x1024.png 724w, https:\/\/agencepdn.com\/wp-content\/uploads\/2022\/05\/hijacking-advertising-1086x1536.png 1086w, https:\/\/agencepdn.com\/wp-content\/uploads\/2022\/05\/hijacking-advertising-1448x2048.png 1448w, https:\/\/agencepdn.com\/wp-content\/uploads\/2022\/05\/hijacking-advertising.png 1587w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-109c50a elementor-widget elementor-widget-text-editor\" data-id=\"109c50a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Publicit\u00e9 pour un jeu vid\u00e9o l\u00e9gal utilis\u00e9e sur un site pirate<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6f1a5b elementor-widget elementor-widget-spacer\" data-id=\"f6f1a5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18bc545 elementor-widget elementor-widget-text-editor\" data-id=\"18bc545\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><a href=\"https:\/\/www.digitalcitizensalliance.org\/clientuploads\/directory\/Reports\/Breaking-Bads-Report.pdf\">This report<\/a>,<\/strong> conducted by the group Digital Citizens, shows that through advertising and subscriptions,<strong> the revenues of the largest piracy platforms are estimated at $2.34 billion per year.<\/strong> According to the report&#8217;s editors, as with any illegal market, these figures are probably grossly underestimated.<\/p><p>The report also sheds light on another &#8211; much lesser-known &#8211; phenomenon,\u00a0 <strong>advertisement hijacking.<\/strong><\/p><p>Indeed, brands first send a flow of money to <strong>legitimate<\/strong> sites; the ads are placed by specialized companies on sites targeted by the client. The ads on these legal sites are then <strong>taken over by pirate sites and applications<\/strong>, but this time <strong>the link redirects to an illegal &#8220;clickbait&#8221; type link or malware.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf7607e elementor-widget elementor-widget-spacer\" data-id=\"bf7607e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e7efbb elementor-widget elementor-widget-heading\" data-id=\"5e7efbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Paying to degrade your image <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96453e6 elementor-widget elementor-widget-spacer\" data-id=\"96453e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40bf212 elementor-widget elementor-widget-text-editor\" data-id=\"40bf212\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Your <strong>image<\/strong> is precisely what is targeted by marketing expenses. <strong>The consumer&#8217;s experience is greatly diminished<\/strong> by the presence of your product on pirate sites, as there is no quality control for this pirated content. If consumers mostly experience your product in a pirated version, they will <strong>get a false image of the quality intended by the creators<\/strong>; an influx of negative reviews online can result. You will have paid to promote a product, and if your products are available on pirate sites and applications, the money you invested in promotion will ultimately pay for negative reviews, of a product quality <strong>that does not reflect reality.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f80a7d elementor-widget elementor-widget-spacer\" data-id=\"3f80a7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14917a4 elementor-widget elementor-widget-heading\" data-id=\"14917a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Is there no such thing as bad publicity?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-245ccaa elementor-widget elementor-widget-spacer\" data-id=\"245ccaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df2b1c2 elementor-widget elementor-widget-image\" data-id=\"df2b1c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"576\" src=\"https:\/\/agencepdn.com\/wp-content\/uploads\/2022\/05\/ad-money-flow-768x576.png\" class=\"attachment-medium_large size-medium_large wp-image-5723\" alt=\"infographic money circulation in online advertising\" srcset=\"https:\/\/agencepdn.com\/wp-content\/uploads\/2022\/05\/ad-money-flow-768x576.png 768w, https:\/\/agencepdn.com\/wp-content\/uploads\/2022\/05\/ad-money-flow-300x225.png 300w, https:\/\/agencepdn.com\/wp-content\/uploads\/2022\/05\/ad-money-flow.png 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2977c49 elementor-widget elementor-widget-spacer\" data-id=\"2977c49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff1a2d4 elementor-widget elementor-widget-text-editor\" data-id=\"ff1a2d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Some argue that any publicity is good publicity, and that if people talk about your movie or album, sales will increase. For others, <strong>any illegal download is a sale you could have made.<\/strong> The truth, as is often the case, is probably <strong>somewhere in between &#8211;<\/strong> some of the pirates are indeed <strong>lost prospects<\/strong>, and they should be your focus.<\/p><p><strong><a href=\"https:\/\/www.infrastructure.gov.au\/sites\/default\/files\/documents\/consumer-survey-on-online-copyright-infringement-2021-report.pdf\">This Australian ORIMA report<\/a><\/strong> from 2021, for example, confirms figures published in 2016: <strong>40%<\/strong> of identified pirates would buy the content they pirate<strong> if they could not find illegal content easily and quickly.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e992fe6 elementor-widget elementor-widget-spacer\" data-id=\"e992fe6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bc67a5 elementor-widget elementor-widget-heading\" data-id=\"8bc67a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Anatomy of a pirate<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8a6cc0 elementor-widget elementor-widget-text-editor\" data-id=\"a8a6cc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Awareness<\/strong> of the dangers of piracy is essential,\u00a0 but it is also interesting to use some of these marketing expenses to understand and profile this segment: <strong>pirates are often high-income, culture enthusiasts.<\/strong> The ORIMA report cited above shows that the segment of the population that pirates the most, very counter-intuitively, is made up of people who earn<strong> more than 80k AUSD<\/strong> per year. 42% of these consumers pirate regularly &#8211;<strong> so it seems hard to believe that price is a factor.<\/strong><\/p><p>Focusing on pirate sites and placing ads to target the segment of these potential customers you identified <strong>can be a creative solution to increase your revenue<\/strong>. Our classic recommendations: <strong>monitoring<\/strong> and <strong>removing<\/strong> illegal links and search results still need to be undertaken, though, in order to make the illegal version your product is harder to find.<\/p><p>The <strong>combination<\/strong> of these actions &#8211; removing illegal content and a proactive search for new customers on pirate sites &#8211; <strong>will allow you to regain control of your marketing expenses.<\/strong><\/p><p>If you need a specialized company, do not hesitate to <strong><a href=\"https:\/\/agencepdn.com\/en\/contact-us\/\">contact us<\/a><\/strong>; we are the Canadian <strong>leader<\/strong> in the intellectual property protection.<\/p><p>You will gain access to the <strong>expertise of our teams,<\/strong> and our <strong>specialized tools<\/strong> to offer the best possible protection to your products.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-479c443 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"479c443\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cee4a17\" data-id=\"cee4a17\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-326d4f3 elementor-widget elementor-widget-spacer\" data-id=\"326d4f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b08ae43 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b08ae43\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eed46bf\" data-id=\"eed46bf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee35996 elementor-widget elementor-widget-text-editor\" data-id=\"ee35996\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Join on June for our summer article: a love story between music and video games.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a8de972 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a8de972\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e6bd0d\" data-id=\"2e6bd0d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a133b5 elementor-widget elementor-widget-spacer\" data-id=\"2a133b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfd19f0 elementor-shape-square elementor-grid-3 e-grid-align-right elementor-widget elementor-widget-social-icons\" data-id=\"cfd19f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-c55b6bf\" href=\"https:\/\/www.facebook.com\/PDN.inc\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-twitter elementor-repeater-item-b08ff45\" href=\"https:\/\/twitter.com\/agencepdn\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Twitter<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 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17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In this article, we will show that sometimes the marketing expenses you make can indirectly favor piracy and pirates. Let\u2019s review some desired effects of marketing, in order to understand how pirates can benefit from it. Awarness rates: brand recall and brand recognition The most important indicator in the field is brand recall, which is [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5684,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,35,37,38],"tags":[],"class_list":["post-5703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-piracy","category-social-media","category-tv-series","category-website"],"_links":{"self":[{"href":"https:\/\/agencepdn.com\/en\/wp-json\/wp\/v2\/posts\/5703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agencepdn.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agencepdn.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agencepdn.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/agencepdn.com\/en\/wp-json\/wp\/v2\/comments?post=5703"}],"version-history":[{"count":46,"href":"https:\/\/agencepdn.com\/en\/wp-json\/wp\/v2\/posts\/5703\/revisions"}],"predecessor-version":[{"id":5799,"href":"https:\/\/agencepdn.com\/en\/wp-json\/wp\/v2\/posts\/5703\/revisions\/5799"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agencepdn.com\/en\/wp-json\/wp\/v2\/media\/5684"}],"wp:attachment":[{"href":"https:\/\/agencepdn.com\/en\/wp-json\/wp\/v2\/media?parent=5703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agencepdn.com\/en\/wp-json\/wp\/v2\/categories?post=5703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agencepdn.com\/en\/wp-json\/wp\/v2\/tags?post=5703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}