{"id":15799,"date":"2025-07-01T08:00:00","date_gmt":"2025-07-01T12:00:00","guid":{"rendered":"https:\/\/agencepdn.com\/?p=15799"},"modified":"2025-07-01T02:40:04","modified_gmt":"2025-07-01T06:40:04","slug":"generative-ai-and-the-web-is-the-traditional-model-in-danger","status":"publish","type":"post","link":"https:\/\/agencepdn.com\/en\/generative-ai-and-the-web-is-the-traditional-model-in-danger\/","title":{"rendered":"Generative AI and the web: is the traditional model in danger?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15799\" class=\"elementor elementor-15799 elementor-15748\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-cc0c004 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"cc0c004\" 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class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-clock\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200zm61.8-104.4l-84.9-61.7c-3.1-2.3-4.9-5.9-4.9-9.7V116c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v141.7l66.8 48.6c5.4 3.9 6.5 11.4 2.6 16.8L334.6 349c-3.9 5.3-11.4 6.5-16.8 2.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t<time>08:00<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-cf333d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cf333d2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bf3fb8c\" data-id=\"bf3fb8c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5283be elementor-widget elementor-widget-spacer\" data-id=\"c5283be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6680862 elementor-widget elementor-widget-text-editor\" data-id=\"6680862\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For more than two decades, the web has been structured around an<strong> implicit but effective pact:<\/strong> internet users accessed a variety of content\u2014articles, tutorials, videos, forums\u2014free of charge, in exchange for a little of their attention, monetized through advertising. This model, inherited from the press and adapted to the digital age, was based on a relatively<strong> stable value chain:<\/strong> content creators (publishers, bloggers, collaborative platforms, etc.) published SEO-optimized pages, search engines such as Google acted as technical intermediaries, and users, by clicking on the links displayed, ensured audience circulation and revenue generation. <strong>This organic traffic, often referred to as \u201cfree,\u201d was in fact the lifeblood of the industry: it determined visibility, profitability, and ultimately, the viability of the media.<\/strong><\/p><p>However, this mechanism is now threatened by a technological paradigm shift: the emergence of conversational agents and automated response engines capable of summarizing, rephrasing, or rewriting existing content without redirecting the user to the source. <strong>The web is becoming a source of raw material for artificial intelligence that extracts information without compensation.<\/strong> In this new landscape, value no longer lies in the click, but in the immediate response\u2014often generated without the user ever seeing the original page.<\/p><p>This upheaval calls into question one of the economic pillars of the web. This is what we will examine in our July series.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43b7880 elementor-widget elementor-widget-spacer\" data-id=\"43b7880\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-756f0bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"756f0bf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fcd18ac\" data-id=\"fcd18ac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-285d3ec elementor-widget elementor-widget-heading\" data-id=\"285d3ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The advertising\/SEO model is exhausted<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b8bb2c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b8bb2c8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21733ef\" data-id=\"21733ef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aaf3938 elementor-widget elementor-widget-spacer\" data-id=\"aaf3938\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5940e9 elementor-widget elementor-widget-text-editor\" data-id=\"d5940e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Historically, <strong>search engines<\/strong>\u2014led by Google\u2014were the central infrastructure for distributing traffic on the web. They acted as a conduit between internet users and content producers, directing a stream of \u201cqualified\u201d traffic to sites that matched search intentions. This model was based on a relatively stable dynamic: for every two pages indexed, one click was generated. In other words, publishers <strong>could reasonably expect that one in two internet users would end up visiting their site after a search.<\/strong><\/p><p>However, this equation has been profoundly disrupted by the emergence of generative artificial intelligence in the user journey. In 2025, this ratio has fallen to one in six:<strong> it now takes six indexed pages to get a single click, according to data reported by Matthew Prince, CEO of Cloudflare.<\/strong> The majority of queries are now answered without the user having to visit any external sites.<\/p><p>The consequence is clear: original content\u2014which is still being produced in large quantities\u2014no longer attracts enough visitors to justify its creation costs. This weakens the entire ecosystem that sustained the open web: advertising agencies, freemium models, affiliate partnerships, and even digital subscriptions based on visibility.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dee3cbb elementor-widget elementor-widget-spacer\" data-id=\"dee3cbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a4a44f elementor-widget elementor-widget-image\" data-id=\"6a4a44f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"576\" src=\"https:\/\/agencepdn.com\/wp-content\/uploads\/2025\/07\/chat-gpt-768x576.jpg\" class=\"attachment-medium_large size-medium_large wp-image-15790\" alt=\"\" srcset=\"https:\/\/agencepdn.com\/wp-content\/uploads\/2025\/07\/chat-gpt-768x576.jpg 768w, https:\/\/agencepdn.com\/wp-content\/uploads\/2025\/07\/chat-gpt-300x225.jpg 300w, https:\/\/agencepdn.com\/wp-content\/uploads\/2025\/07\/chat-gpt.jpg 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-567d07d elementor-widget elementor-widget-spacer\" data-id=\"567d07d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db5e282 elementor-widget elementor-widget-heading\" data-id=\"db5e282\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Chatbots, generative AI, and response engines: intermediaries or content thieves?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbaea84 elementor-widget elementor-widget-spacer\" data-id=\"dbaea84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2049d67 elementor-widget elementor-widget-text-editor\" data-id=\"2049d67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The arrival of artificial intelligence tools such as ChatGPT, Claude, and Perplexity has profoundly changed the way internet users access information. Whereas traditional search engines (such as Google) displayed a list of links to websites, these tools provide complete answers <strong>directly,<\/strong> without redirecting the user to the original page.<\/p><p>These AIs work by absorbing billions of web pages to <strong>produce \u201cnew\u201d texts<\/strong> that are often well-written and easy to read. The problem is that <strong>they make extensive use of content created by others (articles, forums, tutorials, etc.), but without crediting or directing visitors back to the source sites.<\/strong><\/p><p>Matthew Prince (Cloudflare) provides some telling figures: for every click that <strong>OpenAI<\/strong> sends to a site, it consumes around <strong>250 pages<\/strong>. At Anthropic (creator of <strong>Claude),<\/strong> this figure is up to <strong>6,000 pages<\/strong> for a single click. This means that the vast majority of content is used, but <strong>almost no one will read it on its original site.<\/strong><\/p><p>This is a major disruption: publishers are still creating content, but visitors are no longer coming. <strong>AI is becoming an intermediary that prevents the link between the reader and the author.<\/strong> This destroys the very logic of the open web, where clicks used to finance the production of information.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cd4ddf elementor-widget elementor-widget-spacer\" data-id=\"3cd4ddf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abbb9c9 elementor-widget elementor-widget-heading\" data-id=\"abbb9c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Zero-click and the transformation of the user journey<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fe59fa elementor-widget elementor-widget-spacer\" data-id=\"4fe59fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd5a144 elementor-widget elementor-widget-text-editor\" data-id=\"cd5a144\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Today, <strong>80%<\/strong> of users resolve <strong>40%<\/strong> of their queries without clicking on a result (Bain &amp; Co, cited by the WSJ). Integrated responses (AI summaries, featured snippets) minimize the need to visit websites, undermining traditional SEO.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a370a3 elementor-widget elementor-widget-spacer\" data-id=\"8a370a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f21b01 elementor-widget elementor-widget-heading\" data-id=\"9f21b01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Google AI Mode and generated summaries<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d92a81 elementor-widget elementor-widget-spacer\" data-id=\"3d92a81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8700ced elementor-widget elementor-widget-text-editor\" data-id=\"8700ced\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google has begun rolling out a <strong>new search format called AI Mode.<\/strong> Instead of its traditional results (the famous <strong>\u201cSERPs\u201d<\/strong> \u2013 Search Engine Results Pages), the search engine now offers answers generated automatically by artificial intelligence. These answers summarize several sources without direct links to the original sites.<\/p><p>In layman&#8217;s terms, users get an <strong>instant summary, written by Google&#8217;s A<\/strong>I, at the top of the page. In most cases, they no longer need to click on a link to find what they are looking for. As a result, <strong>organic traffic<\/strong>\u2014i.e., natural visits from searches\u2014is plummeting, especially for small websites and blogs.<\/p><p>In this new landscape, only the big established players (institutional sites, major brands, Wikipedia) still sometimes appear as references in the summaries. For everyone else, visibility is plummeting.<\/p><p>In response to this change, a new discipline is trying to emerge: <strong>Answer Engine Optimization (AEO)<\/strong> or Generative Engine Optimization (GEO). The idea is to optimize content not to appear in search links, but to be included in the response generated by AI. This requires a very direct, structured style, with clear data and well-defined questions and answers. But even with these efforts, there is no guarantee that a site will be cited or that the user will click on it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-035efbe elementor-widget elementor-widget-spacer\" data-id=\"035efbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8720cfb elementor-widget elementor-widget-image\" data-id=\"8720cfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"576\" src=\"https:\/\/agencepdn.com\/wp-content\/uploads\/2025\/07\/content-creator-768x576.jpg\" class=\"attachment-medium_large size-medium_large wp-image-15792\" alt=\"\" srcset=\"https:\/\/agencepdn.com\/wp-content\/uploads\/2025\/07\/content-creator-768x576.jpg 768w, https:\/\/agencepdn.com\/wp-content\/uploads\/2025\/07\/content-creator-300x225.jpg 300w, https:\/\/agencepdn.com\/wp-content\/uploads\/2025\/07\/content-creator.jpg 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a464df elementor-widget elementor-widget-heading\" data-id=\"1a464df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">No traffic, no content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-40ecb3a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40ecb3a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3d4001\" data-id=\"e3d4001\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e92a977 elementor-widget elementor-widget-spacer\" data-id=\"e92a977\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40bf212 elementor-widget elementor-widget-text-editor\" data-id=\"40bf212\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When visitors stop coming, revenue evaporates. However, the vast majority of <strong>content creators<\/strong>\u2014journalists, bloggers, comparison sites, reviewers, or review sites\u2014<strong>depend on traffic to survive<\/strong>. Fewer clicks mean less revenue, and therefore <strong>less incentive to produce content.<\/strong><\/p><p>The model is based on a simple chain: creator \u2192 content \u2192 visit \u2192 monetization. If the link with the audience is broken, the whole equation collapses. Matthew Prince (Cloudflare) puts it clearly: &#8220;If content creators can&#8217;t derive value from it, they will simply stop creating. &#8220;<\/p><p>The pillars of web monetization are directly threatened:<\/p><ul><li><strong>Programmatic advertising:<\/strong> it requires volume and precise targeting, which are impossible without traffic.<\/li><li><strong>Google AdSense:<\/strong> based on page views and ad clicks.<\/li><li><strong>Affiliation:<\/strong> only works if the user clicks on a link to buy or sign up.<\/li><\/ul><p>When AI provides the answer directly, no one clicks anymore, and<strong> the publisher becomes invisible<\/strong> in digital exchanges. The risk is systemic: a web without traffic is a web without new content, leading to a rapid depletion of the very material that AI exploits.<\/p><ul><li>Industry reactions and ongoing change<br \/>Business Insider has cut 21% of its workforce to move away from the pure SEO model and invest in AI-generated audio formats.<\/li><li>HubSpot and other pioneers are diversifying their presence: podcasts, TikTok, Instagram, YouTube, analyzing customer input via LLMs to better anticipate .<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f80a7d elementor-widget elementor-widget-spacer\" data-id=\"3f80a7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0ffa8a elementor-widget elementor-widget-heading\" data-id=\"d0ffa8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Ethical and societal consequences<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ac6b82 elementor-widget elementor-widget-spacer\" data-id=\"5ac6b82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff1a2d4 elementor-widget elementor-widget-text-editor\" data-id=\"ff1a2d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The consequences of the rise of generative AI <strong>go far beyond the issue of revenue alone.<\/strong> On the one hand, these technologies rely on very costly infrastructure: AI systems must query thousands of pages to produce a response, which causes server, bandwidth, and energy requirements to skyrocket. Sites such as <strong>Wikipedia<\/strong> and StackOverflow complain about the massive use of their resources without compensation. <strong>As a result, they pay more to feed AI than they receive in aid.<\/strong><\/p><p>On the other hand, we are seeing <strong>a proliferation of content created solely for AI, not for humans.<\/strong> Thousands of automatically generated texts\u2014unreliable, poorly written, often empty\u2014are flooding the web. These are known as \u201ccontent farms\u201d or \u201cAI-generated garbage.\u201d This <strong>promotes misinformation, clickbait headlines, and ultimately undermines users&#8217; trust in the results<\/strong> they find online.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e992fe6 elementor-widget elementor-widget-spacer\" data-id=\"e992fe6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb182f5 elementor-widget elementor-widget-spacer\" data-id=\"fb182f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-479c443 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"479c443\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cee4a17\" data-id=\"cee4a17\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-326d4f3 elementor-widget elementor-widget-spacer\" data-id=\"326d4f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b08ae43 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b08ae43\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eed46bf\" data-id=\"eed46bf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee35996 elementor-widget elementor-widget-text-editor\" data-id=\"ee35996\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Join us in mid-July for the second part of this article, in which we will explore whether it is possible to reinvent audience flows and financial models. In the meantime, if you have a movie, series, software, or e-book that you want to protect, don&#8217;t hesitate to call on our services by contacting one of our account managers. PDN has been a pioneer in cybersecurity and anti-piracy for over ten years, and we&#8217;re sure to have a solution to help you. Enjoy reading, and see you soon!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1722338 e-flex e-con-boxed e-con e-parent\" data-id=\"1722338\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-85d14c4 e-con-full e-flex e-con e-child\" data-id=\"85d14c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81e77c2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"81e77c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div 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101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>For more than two decades, the web has been structured around an implicit but effective pact: internet users accessed a variety of content\u2014articles, tutorials, videos, forums\u2014free of charge, in exchange for a little of their attention, monetized through advertising. This model, inherited from the press and adapted to the digital age, was based on a [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":15750,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,22,35,37,38],"tags":[],"class_list":["post-15799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-copyright","category-piracy","category-social-media","category-tv-series","category-website"],"_links":{"self":[{"href":"https:\/\/agencepdn.com\/en\/wp-json\/wp\/v2\/posts\/15799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agencepdn.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agencepdn.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agencepdn.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/agencepdn.com\/en\/wp-json\/wp\/v2\/comments?post=15799"}],"version-history":[{"count":49,"href":"https:\/\/agencepdn.com\/en\/wp-json\/wp\/v2\/posts\/15799\/revisions"}],"predecessor-version":[{"id":15853,"href":"https:\/\/agencepdn.com\/en\/wp-json\/wp\/v2\/posts\/15799\/revisions\/15853"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agencepdn.com\/en\/wp-json\/wp\/v2\/media\/15750"}],"wp:attachment":[{"href":"https:\/\/agencepdn.com\/en\/wp-json\/wp\/v2\/media?parent=15799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agencepdn.com\/en\/wp-json\/wp\/v2\/categories?post=15799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agencepdn.com\/en\/wp-json\/wp\/v2\/tags?post=15799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}